A freelance Google Ads specialist plans, builds and manages your Google Ads campaigns, then keeps improving them: keywords, ads, bidding, budgets and landing pages.

I also make sure every lead or sale is tracked properly in GA4 and Google Ads, so the campaigns learn from real results and you can see exactly what you get for your money.

You work directly with the person doing the work, usually for less than an agency charges, and nothing gets lost in handovers between account managers and juniors.

With 22 years in paid media, including running an agency, I bring agency-level experience without the agency overheads.

A freelancer. You deal with me directly from the first call to the monthly report. I ran an agency for years, so I know how agencies work, but I prefer doing the work myself.

For bigger projects I bring in people I trust, and I will always tell you when I do.

It depends on the job. One-off work like a tracking set-up, an audit or a website is quoted as a fixed price. Ongoing ad management is a monthly fee. Your ad budget is separate and paid straight to Google or Meta.

Tell me what you need and I will give you a clear price, usually within a day.

No. Ongoing work is month to month after an initial period we agree up front, usually three months, because ads need time to learn. Then you stay because it works, not because of a contract.

I am based in Leeds, West Yorkshire, and work with businesses across Leeds, Yorkshire and the rest of the UK, mostly remotely. Video calls and a shared report do the job for most clients. Happy to meet in person if you are nearby.

Yes. I am open to remote contract and full-time roles in paid media, tracking and digital marketing leadership. My CV is on this page, or get in touch and I will send it over.

Mainly Google Ads (Search, Shopping, Performance Max and YouTube) and Meta Ads (Facebook and Instagram). I also set up Microsoft Ads for clients where it makes sense.

There is no fixed minimum, but ads need enough budget to learn. For most businesses that means at least a few hundred pounds a month on Google, and a bit more on Meta. I will tell you honestly if your budget is too small to be worth it.

They count conversions differently, so a small gap is normal. A big or growing gap usually means a tracking fault, such as sales counted twice or consent set up wrongly. A tracking check finds out which it is.

It sends sales and leads to Google, Meta and GA4 from a server you control, so fewer go missing to ad blockers and browser privacy settings. It is worth it once you spend seriously on ads, especially on Meta.

Yes. Fast, mobile-first websites and landing pages on Shopify, WordPress or a custom build, with SEO and tracking set up from day one.

GEO, generative engine optimisation, helps your brand get mentioned in AI answers from tools like ChatGPT and Gemini. AEO, answer engine optimisation, structures your pages so search engines and assistants can pick your answer first. Both build on good SEO.

Technical fixes can show results within weeks. New pages and content usually take three to six months to rank well, depending on your competition. I report progress monthly so you can see it moving.